Luke has a habit of either naming company’s based on their location or a completely different brand that already exists. I think if the whole chef thing doesn’t work out, he would be good at telling you what a good alternate name for a company was when the .com you want isn’t available. The idea here was a burger place in one suite. Then on the other side, it was going to be SweetStone Creamery.

The other restaurant was named Pickle Barrel.

I was told because it’s Asheboro, they might just get away with it. So to work I went and I learned a lot on this one. It wasn’t just logo design or printed materials. This was an opportunity to design an entire storefront. I went to work. I wanted to go for kiddish and fun. Some say they see breasts. I call those people disgusting and twisted.



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