I had an opportunity to really take my time and design this out. A contribution from Pepsi helped considerably to stretch the design funds. I decided to get sciencey.

I ordered 3 books on menu design, two eye trackers, and some eye-tracking software and spent about 1 month researching how you design a menu. The science behind it. Using psychology and science seems manipulative, I know. No one likes their food messed with, but this was some good lesson time and if I could understand that, maybe I can use it to make the user’s experience better.

The eye tracking was neat. It turns out that the majority of us read a menu the same way. Restaraunts do take advantage of that. We did track the sales of specific items to see if there was an increase. There absolutely was. Garlic knots- lots of them he said.