So, Jason wanted 1 logo to represent 2 different companies. I wdidn’t like where it was headed. After brainstorming for about a week, I started looking at LED Wiring Diagrams and schematics.

I called the client up and talked about what the symbol meant. These types of things are very meaningful in schematics and wiring instructions. I wanted to create something that would appeal to the majority and be deeply meaningful to professionals in the industry.

I forgot how many sketches I did to end up at the star, but from my original



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version to the finished version only took about a week.