April 10, 2016By Jay Benjamin
ASasSASas Uber already had a presence in the Piedmont Triangle area, when a local taxi service asked me to help out with branding. Their existing identity was dated and didn’t connect with their existing customers and clients. They saw other places like NYC being disrupted by ride-sharing platforms like Lyft and Uber. Personally, I prefer
December 12, 2014By Jay Benjamin
This was put together with pink, blue, and grey matte vinyl. The Honda Element has grey plastic panels that we couldn’t stick vinyl to, so we color matched it with the closest matte grey and incorporated it into the design. 2 NFC Touchpoints were added to the sides of the vehicle. Users can approach the