February 17, 201513 min read
December 12, 2014By Jay Benjamin
Client: TriadPrint Project Overview: In 2015, as Near Field Communication (NFC) technology was gaining traction in smartphones, I undertook a project to create the first NFC-enabled vehicle wrap. This project, executed for TriadPrint, involved designing and installing a custom, all-matte vinyl wrap on a Honda Element, with embedded NFC touchpoints. When tapped with a compatible
March 25, 2014By Jay Benjamin
I had an opportunity to really take my time and design this out. A contribution from Pepsi helped considerably to stretch the design funds. I decided to get sciencey. I ordered 3 books on menu design, two eye trackers, and some eye-tracking software and spent about 1 month researching how you design a menu. The science