All posts tagged in user experience
Client: SANS Fibers (a division of AECI)Stoneville, NC Project Overview: This project focused on developing a refined brand identity for SANS Fibers, a (now defunct) division of AECI and a leading US manufacturer of high-tenacity nylon and polyester yarns. The scope included a subtle logo redesign and the comprehensive planning and outlining of a new
Read More
00 ViewsClient: Personal Project Project Overview: In 2015, I embarked on a personal project to explore the then-emerging capabilities of Google’s Physical Web and Bluetooth Low Energy (BLE) beacons. This experiment focused on using a BLE beacon, cleverly embedded within a keychain, to broadcast a URL and trigger proximity-based interactions. While I experimented with various beacon
Read More3333 ViewsClient: TriadPrint Project Overview: In 2015, as Near Field Communication (NFC) technology was gaining traction in smartphones, I undertook a project to create the first NFC-enabled vehicle wrap. This project, executed for TriadPrint, involved designing and installing a custom, all-matte vinyl wrap on a Honda Element, with embedded NFC touchpoints. When tapped with a compatible
Read More3636 ViewsClient: Marozzi’s Pizzeria Pepsi CollaborationHigh Point, NC Project Overview: This project involved redesigning the menu for Marozzi’s Pizzeria, leveraging principles of menu engineering and incorporating data from eye-tracking studies to optimize item placement, visual presentation, and overall user experience. The goal was to create a menu that was not only aesthetically pleasing but also strategically
Read More2929 ViewsClient: Bistro 42Asheboro, NC Project Overview: This project involved rebranding Bistro 42, a “fine dining casual” restaurant in Asheboro, NC, owned and operated by Chef Luke Armitage. The scope encompassed a new logo design, exterior signage, and redesigned menus. The goal was to create a refreshed brand identity that reflected the restaurant’s culinary style and
Read More1919 Views
