April 1, 2025By Jay Benjamin
The Heart Beneath the Mask Darth Vader. The fallen Jedi, the masked menace, more machine than man. His iconic black armor and labored breathing are symbols of his tragic fall and fearsome power. But there’s a moment in Revenge of the Sith where Anakin Skywalker’s heart stops: the helmet clamps shut, a final organic beat
February 16, 2017By Jay Benjamin
Near Field Communication (NFC) technology offers a powerful way to connect the physical and digital worlds, enabling seamless interactions between smartphones and NFC-enabled objects. However, embedding NFC tags within materials – for applications like signage, packaging, or product integration – presents a significant challenge: material interference. The type, thickness, and even the color of the
October 19, 2014By Jay Benjamin
Client: Amber Holmes Originals (San Antonio, TX) Project Overview: This project involved creating a brand identity, centered around a distinctive logo, for Amber Holmes Originals, a San Antonio-based fashion designer specializing in contemporary womenswear. The goal was to develop a visual identity that reflected the brand’s modern, sophisticated aesthetic, its focus on both ready-to-wear and
October 18, 2014By Jay Benjamin
Client: LED DesignsLEDprofessor.com Location:Greensboro, NC Project Overview: In the early 2000s, as LED lighting technology was poised to revolutionize the industry, Jason Sloan founded LED Designs to provide both expert-level B2B solutions and consumer-friendly products. This project encompassed a full brand identity, including logo design, the development of two distinct websites, signage, print materials, and