All posts tagged in print design
Client: Orthotech Labs Jamestown, NC Project Overview: Orthotech Labs, a full-service orthodontic appliance laboratory based in Jamestown, NC, approached me to develop a comprehensive marketing campaign to coincide with their attendance at the Southern Association of Orthodontics Annual Conference. The project, titled “Behind the Smile,” aimed to go far beyond traditional product marketing, leveraging innovative
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2525 ViewsClient: Cap’s UrbanwearRaleigh, NC & Greensboro, NC Project Overview: This project encompassed a complete brand overhaul for Cap’s, a clothing retailer, transforming it from a traditional “Clothier” to a forward-thinking “Urbanwear” destination. The project involved two distinct logo designs (the second significantly improving upon the first), a strategic name change, and the implementation of the
Read More5454 ViewsClient: LED DesignsLEDprofessor.com Location:Greensboro, NC Project Overview: In the early 2000s, as LED lighting technology was poised to revolutionize the industry, Jason Sloan founded LED Designs to provide both expert-level B2B solutions and consumer-friendly products. This project encompassed a full brand identity, including logo design, the development of two distinct websites, signage, print materials, and
Read More4545 ViewsClient: Gatlyn’s Gourmet PopcornGreensboro, NC Project Overview: This project for Gatlyn’s Gourmet Popcorn, a small, privately owned shop in Greensboro, NC, encompassed a complete rebrand, packaging design, and the development of an innovative automated system for generating product mockups and printable labels. Named after the owner Justin’s daughter, Gatlyn’s needed a brand identity that was
Read More6363 ViewsClient: NCdjsGreensboro, NC Project Overview: This project represents a long-term collaboration with Paul Walker, a highly successful DJ in the Greensboro area, known professionally as DJ Pdub and operating under the company name NCdjs. Over several years, I provided a comprehensive range of services, including multiple website designs, logo redesigns, print materials, video production, photography,
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