February 10, 2020By Jay Benjamin
TriadPrint isn’t your average print shop. They’re a full-service operation that blends high-quality printing with cutting-edge digital marketing and a touch of innovative tech. I’ve been their go-to guy for years, helping them build their brand, design their website, and even cook up some cool stuff with NFC technology. The goal was simple: make
February 16, 2017By Jay Benjamin
Near Field Communication (NFC) technology offers a powerful way to connect the physical and digital worlds, enabling seamless interactions between smartphones and NFC-enabled objects. However, embedding NFC tags within materials – for applications like signage, packaging, or product integration – presents a significant challenge: material interference. The type, thickness, and even the color of the
April 10, 2016By Jay Benjamin
Client: 12ngoGreensboro, NC Project Overview: In 2016, the rise of ridesharing platforms like Uber presented a significant challenge to traditional taxi services. 12ngo, a local taxi company in Greensboro, North Carolina, recognized the need to adapt and evolve to remain competitive. This project encompassed a comprehensive rebranding and strategic overhaul, going far beyond a simple
December 12, 2014By Jay Benjamin
Client: TriadPrint Project Overview: In 2015, as Near Field Communication (NFC) technology was gaining traction in smartphones, I undertook a project to create the first NFC-enabled vehicle wrap. This project, executed for TriadPrint, involved designing and installing a custom, all-matte vinyl wrap on a Honda Element, with embedded NFC touchpoints. When tapped with a compatible
October 19, 2014By Jay Benjamin
Client: Amber Holmes Originals (San Antonio, TX) Project Overview: This project involved creating a brand identity, centered around a distinctive logo, for Amber Holmes Originals, a San Antonio-based fashion designer specializing in contemporary womenswear. The goal was to develop a visual identity that reflected the brand’s modern, sophisticated aesthetic, its focus on both ready-to-wear and