March 25, 2014By Jay Benjamin
Client: Marozzi’s Pizzeria Pepsi CollaborationHigh Point, NC Project Overview: This project involved redesigning the menu for Marozzi’s Pizzeria, leveraging principles of menu engineering and incorporating data from eye-tracking studies to optimize item placement, visual presentation, and overall user experience. The goal was to create a menu that was not only aesthetically pleasing but also strategically
April 7, 2013By Jay Benjamin
Client: Bistro 42Asheboro, NC Project Overview: This project involved rebranding Bistro 42, a “fine dining casual” restaurant in Asheboro, NC, owned and operated by Chef Luke Armitage. The scope encompassed a new logo design, exterior signage, and redesigned menus. The goal was to create a refreshed brand identity that reflected the restaurant’s culinary style and