All posts tagged in innovation
TriadPrint isn’t your average print shop. They’re a full-service operation that blends high-quality printing with cutting-edge digital marketing and a touch of innovative tech. I’ve been their go-to guy for years, helping them build their brand, design their website, and even cook up some cool stuff with NFC technology. The goal was simple: make
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00 ViewsClient: Orthotech Labs Jamestown, NC Project Overview: Orthotech Labs, a full-service orthodontic appliance laboratory based in Jamestown, NC, approached me to develop a comprehensive marketing campaign to coincide with their attendance at the Southern Association of Orthodontics Annual Conference. The project, titled “Behind the Smile,” aimed to go far beyond traditional product marketing, leveraging innovative
Read More2525 ViewsClient: Personal Project Project Overview: In 2015, I embarked on a personal project to explore the then-emerging capabilities of Google’s Physical Web and Bluetooth Low Energy (BLE) beacons. This experiment focused on using a BLE beacon, cleverly embedded within a keychain, to broadcast a URL and trigger proximity-based interactions. While I experimented with various beacon
Read More3333 ViewsClient: TriadPrint Project Overview: In 2015, as Near Field Communication (NFC) technology was gaining traction in smartphones, I undertook a project to create the first NFC-enabled vehicle wrap. This project, executed for TriadPrint, involved designing and installing a custom, all-matte vinyl wrap on a Honda Element, with embedded NFC touchpoints. When tapped with a compatible
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