All posts tagged in graphic design
TriadPrint isn’t your average print shop. They’re a full-service operation that blends high-quality printing with cutting-edge digital marketing and a touch of innovative tech. I’ve been their go-to guy for years, helping them build their brand, design their website, and even cook up some cool stuff with NFC technology. The goal was simple: make
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00 ViewsClient: 12ngoGreensboro, NC Project Overview: In 2016, the rise of ridesharing platforms like Uber presented a significant challenge to traditional taxi services. 12ngo, a local taxi company in Greensboro, North Carolina, recognized the need to adapt and evolve to remain competitive. This project encompassed a comprehensive rebranding and strategic overhaul, going far beyond a simple
Read More4949 ViewsClient: TriadPrint Project Overview: In 2015, as Near Field Communication (NFC) technology was gaining traction in smartphones, I undertook a project to create the first NFC-enabled vehicle wrap. This project, executed for TriadPrint, involved designing and installing a custom, all-matte vinyl wrap on a Honda Element, with embedded NFC touchpoints. When tapped with a compatible
Read More3636 ViewsProject Overview: This project involved developing the core brand identity and packaging for Solarogen, a line of colorants and water conditioners for ponds, lakes, and water features, produced by Standard Colors, a global leader in pigment and dye manufacturing. The work encompassed logo design, packaging design, and tagline creation, establishing a cohesive and visually appealing
Read More00 ViewsClient: Cap’s UrbanwearRaleigh, NC & Greensboro, NC Project Overview: This project encompassed a complete brand overhaul for Cap’s, a clothing retailer, transforming it from a traditional “Clothier” to a forward-thinking “Urbanwear” destination. The project involved two distinct logo designs (the second significantly improving upon the first), a strategic name change, and the implementation of the
Read More5454 ViewsClient: LED DesignsLEDprofessor.com Location:Greensboro, NC Project Overview: In the early 2000s, as LED lighting technology was poised to revolutionize the industry, Jason Sloan founded LED Designs to provide both expert-level B2B solutions and consumer-friendly products. This project encompassed a full brand identity, including logo design, the development of two distinct websites, signage, print materials, and
Read More4545 ViewsClient: OrthoTech LabsHigh Point, NC Project Overview: This project involved the design, production, and on-site technical management of a tradeshow booth for OrthoTech Labs, a manufacturer of orthodontic appliances, at multiple industry events across the USA. The booth was the centerpiece of the “Break the Mold” campaign, aimed at encouraging orthodontists and dentists to transition
Read More00 ViewsClient: Marozzi’s Pizzeria Pepsi CollaborationHigh Point, NC Project Overview: This project involved redesigning the menu for Marozzi’s Pizzeria, leveraging principles of menu engineering and incorporating data from eye-tracking studies to optimize item placement, visual presentation, and overall user experience. The goal was to create a menu that was not only aesthetically pleasing but also strategically
Read More2929 ViewsClient: A&V CompanyGreensboro/High Point, NC Project Overview: This project involved refining the existing brand identity for A&V Company, a well-established provider of professional audio-visual presentation services for corporate, association, and sporting events. With over 30 years of experience and a client list including high-profile events like the Democratic National Convention (DNC), A&V Company sought to
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