All posts tagged in case study
Client: VerbiverseGreensboro, NC Project Overview: This project involved the creation and deployment of Verbiverse (verbiverse.com), a Software as a Service (SaaS) platform that provides AI-powered text-to-speech (TTS) conversion. Leveraging multiple leading cloud-based TTS engines, including those from Amazon Web Services (AWS Polly), Google Cloud Text-to-Speech, Azure Cognitive Services, and IBM Watson Text to Speech, Verbiverse
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00 ViewsClient: Jay Benjamin (Yes, I Hired Myself. It’s Called Self-Investment.) Project Overview As a musician with a voice smoother than a freshly paved highway (and lyrics that’ll make you ponder the mysteries of the universe), I needed a website that could capture the essence of my musical journey. It had to be a place where
Read More00 ViewsClient: TriadPrintGreensboro, NC Project Overview: This project involved developing and deploying a customized AI-powered content generation platform for TriadPrint customers. Leveraging the capabilities of OpenAI’s models (including GPT-3, GPT-4, DALL-E, and Whisper) and AWS, the platform provides a range of tools to assist small businesses and individuals in creating marketing materials, generating business ideas, and
Read More00 ViewsClient: MedarooGreensboro, NC Project Overview: This project wasn’t just about building a website or designing a logo; it was about creating an entire platform. Medaroo is a comprehensive online medical appointment booking and management system, designed from the ground up to simplify scheduling, improve practice efficiency, and enhance the patient experience. I handled everything from
Read More00 ViewsClient: SANS Fibers (a division of AECI)Stoneville, NC Project Overview: This project focused on developing a refined brand identity for SANS Fibers, a (now defunct) division of AECI and a leading US manufacturer of high-tenacity nylon and polyester yarns. The scope included a subtle logo redesign and the comprehensive planning and outlining of a new
Read More00 ViewsNear Field Communication (NFC) technology offers a powerful way to connect the physical and digital worlds, enabling seamless interactions between smartphones and NFC-enabled objects. However, embedding NFC tags within materials – for applications like signage, packaging, or product integration – presents a significant challenge: material interference. The type, thickness, and even the color of the
Read More00 ViewsClient: 12ngoGreensboro, NC Project Overview: In 2016, the rise of ridesharing platforms like Uber presented a significant challenge to traditional taxi services. 12ngo, a local taxi company in Greensboro, North Carolina, recognized the need to adapt and evolve to remain competitive. This project encompassed a comprehensive rebranding and strategic overhaul, going far beyond a simple
Read More4949 ViewsClient: Orthotech Labs Jamestown, NC Project Overview: Orthotech Labs, a full-service orthodontic appliance laboratory based in Jamestown, NC, approached me to develop a comprehensive marketing campaign to coincide with their attendance at the Southern Association of Orthodontics Annual Conference. The project, titled “Behind the Smile,” aimed to go far beyond traditional product marketing, leveraging innovative
Read More2525 ViewsClient: Personal Project Project Overview: In 2015, I embarked on a personal project to explore the then-emerging capabilities of Google’s Physical Web and Bluetooth Low Energy (BLE) beacons. This experiment focused on using a BLE beacon, cleverly embedded within a keychain, to broadcast a URL and trigger proximity-based interactions. While I experimented with various beacon
Read More3333 ViewsClient: TriadPrint Project Overview: In 2015, as Near Field Communication (NFC) technology was gaining traction in smartphones, I undertook a project to create the first NFC-enabled vehicle wrap. This project, executed for TriadPrint, involved designing and installing a custom, all-matte vinyl wrap on a Honda Element, with embedded NFC touchpoints. When tapped with a compatible
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