All posts tagged in branding
TriadPrint isn’t your average print shop. They’re a full-service operation that blends high-quality printing with cutting-edge digital marketing and a touch of innovative tech. I’ve been their go-to guy for years, helping them build their brand, design their website, and even cook up some cool stuff with NFC technology. The goal was simple: make
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00 ViewsClient: MedarooGreensboro, NC Project Overview: This project wasn’t just about building a website or designing a logo; it was about creating an entire platform. Medaroo is a comprehensive online medical appointment booking and management system, designed from the ground up to simplify scheduling, improve practice efficiency, and enhance the patient experience. I handled everything from
Read More00 ViewsClient: 12ngoGreensboro, NC Project Overview: In 2016, the rise of ridesharing platforms like Uber presented a significant challenge to traditional taxi services. 12ngo, a local taxi company in Greensboro, North Carolina, recognized the need to adapt and evolve to remain competitive. This project encompassed a comprehensive rebranding and strategic overhaul, going far beyond a simple
Read More4949 ViewsProject Overview: This project involved developing the core brand identity and packaging for Solarogen, a line of colorants and water conditioners for ponds, lakes, and water features, produced by Standard Colors, a global leader in pigment and dye manufacturing. The work encompassed logo design, packaging design, and tagline creation, establishing a cohesive and visually appealing
Read More00 ViewsClient: Cap’s UrbanwearRaleigh, NC & Greensboro, NC Project Overview: This project encompassed a complete brand overhaul for Cap’s, a clothing retailer, transforming it from a traditional “Clothier” to a forward-thinking “Urbanwear” destination. The project involved two distinct logo designs (the second significantly improving upon the first), a strategic name change, and the implementation of the
Read More5454 ViewsClient: Alta Bella & Standard Colors CollaborationHigh Point, NC Project Overview: This project involved developing the branding, logo, website, packaging concepts, and a dynamic product visualization tool for Alta Bella, a proposed all-natural cosmetic line intended as a subsidiary of Standard Colors, a global manufacturer of pigments, dyes, and specialty chemicals headquartered in High Point,
Read More2020 ViewsClient: LED DesignsLEDprofessor.com Location:Greensboro, NC Project Overview: In the early 2000s, as LED lighting technology was poised to revolutionize the industry, Jason Sloan founded LED Designs to provide both expert-level B2B solutions and consumer-friendly products. This project encompassed a full brand identity, including logo design, the development of two distinct websites, signage, print materials, and
Read More4545 ViewsClient: Marozzi’s Pizzeria Pepsi CollaborationHigh Point, NC Project Overview: This project involved redesigning the menu for Marozzi’s Pizzeria, leveraging principles of menu engineering and incorporating data from eye-tracking studies to optimize item placement, visual presentation, and overall user experience. The goal was to create a menu that was not only aesthetically pleasing but also strategically
Read More2929 ViewsClient: NCdjsGreensboro, NC Project Overview: This project represents a long-term collaboration with Paul Walker, a highly successful DJ in the Greensboro area, known professionally as DJ Pdub and operating under the company name NCdjs. Over several years, I provided a comprehensive range of services, including multiple website designs, logo redesigns, print materials, video production, photography,
Read More1313 ViewsClient: A&V CompanyGreensboro/High Point, NC Project Overview: This project involved refining the existing brand identity for A&V Company, a well-established provider of professional audio-visual presentation services for corporate, association, and sporting events. With over 30 years of experience and a client list including high-profile events like the Democratic National Convention (DNC), A&V Company sought to
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