September 17, 2017By Jay Benjamin
Client: SANS Fibers (a division of AECI)Stoneville, NC Project Overview: This project focused on developing a refined brand identity for SANS Fibers, a (now defunct) division of AECI and a leading US manufacturer of high-tenacity nylon and polyester yarns. The scope included a subtle logo redesign and the comprehensive planning and outlining of a new
October 22, 2014By Jay Benjamin
Project Overview: This project involved developing the core brand identity and packaging for Solarogen, a line of colorants and water conditioners for ponds, lakes, and water features, produced by Standard Colors, a global leader in pigment and dye manufacturing. The work encompassed logo design, packaging design, and tagline creation, establishing a cohesive and visually appealing
October 18, 2014By Jay Benjamin
Client: LED DesignsLEDprofessor.com Location:Greensboro, NC Project Overview: In the early 2000s, as LED lighting technology was poised to revolutionize the industry, Jason Sloan founded LED Designs to provide both expert-level B2B solutions and consumer-friendly products. This project encompassed a full brand identity, including logo design, the development of two distinct websites, signage, print materials, and
May 11, 2014By Jay Benjamin
Client: Gatlyn’s Gourmet PopcornGreensboro, NC Project Overview: This project for Gatlyn’s Gourmet Popcorn, a small, privately owned shop in Greensboro, NC, encompassed a complete rebrand, packaging design, and the development of an innovative automated system for generating product mockups and printable labels. Named after the owner Justin’s daughter, Gatlyn’s needed a brand identity that was
April 7, 2013By Jay Benjamin
Client: Bistro 42Asheboro, NC Project Overview: This project involved rebranding Bistro 42, a “fine dining casual” restaurant in Asheboro, NC, owned and operated by Chef Luke Armitage. The scope encompassed a new logo design, exterior signage, and redesigned menus. The goal was to create a refreshed brand identity that reflected the restaurant’s culinary style and
May 22, 2012By Jay Benjamin
Client: A&V CompanyGreensboro/High Point, NC Project Overview: This project involved refining the existing brand identity for A&V Company, a well-established provider of professional audio-visual presentation services for corporate, association, and sporting events. With over 30 years of experience and a client list including high-profile events like the Democratic National Convention (DNC), A&V Company sought to