Technology
Client: TriadPrint Project Overview: In 2015, as Near Field Communication (NFC) technology was gaining traction in smartphones, I undertook a project to create the first NFC-enabled vehicle wrap. This project, executed for TriadPrint, involved designing and installing a custom, all-matte vinyl wrap on a Honda Element, with embedded NFC touchpoints. When tapped with a compatible
Client: Alta Bella & Standard Colors CollaborationHigh Point, NC Project Overview: This project involved developing the branding, logo, website, packaging concepts, and a dynamic product visualization tool for Alta Bella, a proposed all-natural cosmetic line intended as a subsidiary of Standard Colors, a global manufacturer of pigments, dyes, and specialty chemicals headquartered in High Point,
Client: LED DesignsLEDprofessor.com Location:Greensboro, NC Project Overview: In the early 2000s, as LED lighting technology was poised to revolutionize the industry, Jason Sloan founded LED Designs to provide both expert-level B2B solutions and consumer-friendly products. This project encompassed a full brand identity, including logo design, the development of two distinct websites, signage, print materials, and
Client: OrthoTech LabsHigh Point, NC Project Overview: This project involved the design, production, and on-site technical management of a tradeshow booth for OrthoTech Labs, a manufacturer of orthodontic appliances, at multiple industry events across the USA. The booth was the centerpiece of the “Break the Mold” campaign, aimed at encouraging orthodontists and dentists to transition
Client: Gatlyn’s Gourmet PopcornGreensboro, NC Project Overview: This project for Gatlyn’s Gourmet Popcorn, a small, privately owned shop in Greensboro, NC, encompassed a complete rebrand, packaging design, and the development of an innovative automated system for generating product mockups and printable labels. Named after the owner Justin’s daughter, Gatlyn’s needed a brand identity that was
Client: Marozzi’s Pizzeria Pepsi CollaborationHigh Point, NC Project Overview: This project involved redesigning the menu for Marozzi’s Pizzeria, leveraging principles of menu engineering and incorporating data from eye-tracking studies to optimize item placement, visual presentation, and overall user experience. The goal was to create a menu that was not only aesthetically pleasing but also strategically
Client: NCdjsGreensboro, NC Project Overview: This project represents a long-term collaboration with Paul Walker, a highly successful DJ in the Greensboro area, known professionally as DJ Pdub and operating under the company name NCdjs. Over several years, I provided a comprehensive range of services, including multiple website designs, logo redesigns, print materials, video production, photography,
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