Technology
Client: TriadPrintGreensboro, NC Project Overview: This project involved developing and deploying a customized AI-powered content generation platform for TriadPrint customers. Leveraging the capabilities of OpenAI’s models (including GPT-3, GPT-4, DALL-E, and Whisper) and AWS, the platform provides a range of tools to assist small businesses and individuals in creating marketing materials, generating business ideas, and
TriadPrint isn’t your average print shop. They’re a full-service operation that blends high-quality printing with cutting-edge digital marketing and a touch of innovative tech. I’ve been their go-to guy for years, helping them build their brand, design their website, and even cook up some cool stuff with NFC technology. The goal was simple: make
Client: MedarooGreensboro, NC Project Overview: This project wasn’t just about building a website or designing a logo; it was about creating an entire platform. Medaroo is a comprehensive online medical appointment booking and management system, designed from the ground up to simplify scheduling, improve practice efficiency, and enhance the patient experience. I handled everything from
Client: SANS Fibers (a division of AECI)Stoneville, NC Project Overview: This project focused on developing a refined brand identity for SANS Fibers, a (now defunct) division of AECI and a leading US manufacturer of high-tenacity nylon and polyester yarns. The scope included a subtle logo redesign and the comprehensive planning and outlining of a new
Near Field Communication (NFC) technology offers a powerful way to connect the physical and digital worlds, enabling seamless interactions between smartphones and NFC-enabled objects. However, embedding NFC tags within materials – for applications like signage, packaging, or product integration – presents a significant challenge: material interference. The type, thickness, and even the color of the
Client: 12ngoGreensboro, NC Project Overview: In 2016, the rise of ridesharing platforms like Uber presented a significant challenge to traditional taxi services. 12ngo, a local taxi company in Greensboro, North Carolina, recognized the need to adapt and evolve to remain competitive. This project encompassed a comprehensive rebranding and strategic overhaul, going far beyond a simple
Client: Orthotech Labs Jamestown, NC Project Overview: Orthotech Labs, a full-service orthodontic appliance laboratory based in Jamestown, NC, approached me to develop a comprehensive marketing campaign to coincide with their attendance at the Southern Association of Orthodontics Annual Conference. The project, titled “Behind the Smile,” aimed to go far beyond traditional product marketing, leveraging innovative
Client: Personal Project Project Overview: In 2015, I embarked on a personal project to explore the then-emerging capabilities of Google’s Physical Web and Bluetooth Low Energy (BLE) beacons. This experiment focused on using a BLE beacon, cleverly embedded within a keychain, to broadcast a URL and trigger proximity-based interactions. While I experimented with various beacon
Client: TriadPrint Project Overview: In 2015, as Near Field Communication (NFC) technology was gaining traction in smartphones, I undertook a project to create the first NFC-enabled vehicle wrap. This project, executed for TriadPrint, involved designing and installing a custom, all-matte vinyl wrap on a Honda Element, with embedded NFC touchpoints. When tapped with a compatible
Client: Alta Bella & Standard Colors CollaborationHigh Point, NC Project Overview: This project involved developing the branding, logo, website, packaging concepts, and a dynamic product visualization tool for Alta Bella, a proposed all-natural cosmetic line intended as a subsidiary of Standard Colors, a global manufacturer of pigments, dyes, and specialty chemicals headquartered in High Point,
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