Experience
This was put together with pink, blue, and grey matte vinyl. The Honda Element has grey plastic panels that we couldn’t stick vinyl to, so we color matched it with the closest matte grey and incorporated it into the design. 2 NFC Touchpoints were added to the sides of the vehicle. Users can approach the
I had an opportunity to really take my time and design this out. A contribution from Pepsi helped considerably to stretch the design funds. I decided to get sciencey. I ordered 3 books on menu design, two eye trackers, and some eye-tracking software and spent about 1 month researching how you design a menu. The science
