Creative
TriadPrint isn’t your average print shop. They’re a full-service operation that blends high-quality printing with cutting-edge digital marketing and a touch of innovative tech. I’ve been their go-to guy for years, helping them build their brand, design their website, and even cook up some cool stuff with NFC technology. The goal was simple: make
Client: MedarooGreensboro, NC Project Overview: This project wasn’t just about building a website or designing a logo; it was about creating an entire platform. Medaroo is a comprehensive online medical appointment booking and management system, designed from the ground up to simplify scheduling, improve practice efficiency, and enhance the patient experience. I handled everything from
Client: SANS Fibers (a division of AECI)Stoneville, NC Project Overview: This project focused on developing a refined brand identity for SANS Fibers, a (now defunct) division of AECI and a leading US manufacturer of high-tenacity nylon and polyester yarns. The scope included a subtle logo redesign and the comprehensive planning and outlining of a new
Client: 12ngoGreensboro, NC Project Overview: In 2016, the rise of ridesharing platforms like Uber presented a significant challenge to traditional taxi services. 12ngo, a local taxi company in Greensboro, North Carolina, recognized the need to adapt and evolve to remain competitive. This project encompassed a comprehensive rebranding and strategic overhaul, going far beyond a simple
Client: Orthotech Labs Jamestown, NC Project Overview: Orthotech Labs, a full-service orthodontic appliance laboratory based in Jamestown, NC, approached me to develop a comprehensive marketing campaign to coincide with their attendance at the Southern Association of Orthodontics Annual Conference. The project, titled “Behind the Smile,” aimed to go far beyond traditional product marketing, leveraging innovative
Client: TriadPrint Project Overview: In 2015, as Near Field Communication (NFC) technology was gaining traction in smartphones, I undertook a project to create the first NFC-enabled vehicle wrap. This project, executed for TriadPrint, involved designing and installing a custom, all-matte vinyl wrap on a Honda Element, with embedded NFC touchpoints. When tapped with a compatible
Project Overview: This project involved developing the core brand identity and packaging for Solarogen, a line of colorants and water conditioners for ponds, lakes, and water features, produced by Standard Colors, a global leader in pigment and dye manufacturing. The work encompassed logo design, packaging design, and tagline creation, establishing a cohesive and visually appealing
Client: Amber Holmes Originals (San Antonio, TX) Project Overview: This project involved creating a brand identity, centered around a distinctive logo, for Amber Holmes Originals, a San Antonio-based fashion designer specializing in contemporary womenswear. The goal was to develop a visual identity that reflected the brand’s modern, sophisticated aesthetic, its focus on both ready-to-wear and
Client: Cap’s UrbanwearRaleigh, NC & Greensboro, NC Project Overview: This project encompassed a complete brand overhaul for Cap’s, a clothing retailer, transforming it from a traditional “Clothier” to a forward-thinking “Urbanwear” destination. The project involved two distinct logo designs (the second significantly improving upon the first), a strategic name change, and the implementation of the
Client: Alta Bella & Standard Colors CollaborationHigh Point, NC Project Overview: This project involved developing the branding, logo, website, packaging concepts, and a dynamic product visualization tool for Alta Bella, a proposed all-natural cosmetic line intended as a subsidiary of Standard Colors, a global manufacturer of pigments, dyes, and specialty chemicals headquartered in High Point,
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