TriadPrint isn’t your average print shop. They’re a full-service operation that blends high-quality printing with cutting-edge digital marketing and a touch of innovative tech. I’ve been their go-to guy for years, helping them build their brand, design their website, and even cook up some cool stuff with NFC technology.
The goal was simple: make TriadPrint the ultimate partner for businesses that want to make a statement – both online and in the real world. We wanted to create a brand that screamed quality, innovation, and results.
Challenge
TriadPrint came to me with a challenge: how to stand out in a world where print is often seen as “old news.” They knew they had something special to offer, but they needed a way to showcase their expertise and attract clients who were looking for more than just a printing service.
They also wanted to bridge the gap between print and digital marketing, offering a solution that would allow businesses to track the performance of their print campaigns and make data-driven decisions. That’s where my love for technology and automation came in handy.
Solution
Branding and Visual Identity
I worked closely with TriadPrint to develop a brand identity that reflects their innovative approach and commitment to bridging the gap between print and digital. The logo features a stylized “TP” monogram with three colored triangles representing print, digital, and design. The colors, inspired by nature, are a playful twist on the traditional CMYK color model, symbolizing the company’s fresh perspective on print and digital media. The logo is clean, modern, and versatile, suitable for both print and online applications.
In addition to the logo, I developed a comprehensive brand identity system that includes color palettes, typography, and imagery guidelines. This system ensures consistency across all of TriadPrint’s marketing materials, creating a cohesive and professional brand presence.
Website Design and Development
Next up, I built a website that would serve as TriadPrint’s online hub. It’s built on WordPress and WooCommerce, making it easy for them to manage content and sell their services online. But here’s the kicker: I also integrated NFC technology into the website, allowing businesses to track the performance of their print materials and connect with customers in a whole new way.
PrintLinkAPI: Bridging the Gap Between Print and Digital
Now, let’s talk about that NFC magic. I helped TriadPrint develop PrintLinkAPI, a solution that allows businesses to embed NFC tags into their print materials. When a customer taps their smartphone on the tag, they’re instantly connected to online content, like videos, product demos, or even special offers. This not only creates a cool, interactive experience but also provides valuable data on customer engagement.
LMS Marketplace: Empowering Entrepreneurs
TriadPrint is more than just a service provider; they’re a partner in growth. That’s why they’re launching an LMS marketplace, offering courses on branding, marketing, and business development. I helped them conceptualize and build this platform, which will provide valuable resources for entrepreneurs looking to level up their skills and expand their reach.
Results and Reflection
The results speak for themselves. TriadPrint’s new brand identity and website have helped them attract new clients and grow their business. The PrintLinkAPI solution has been a game-changer, allowing them to offer a unique and valuable service that sets them apart from the competition.
Working with TriadPrint has been a blast. I love the challenge of blending creativity and technology to help businesses thrive. I’m proud of the work we’ve done together, and I’m excited to see what the future holds for TriadPrint.
Technology
- WordPress
- WooCommerce
- NFC (Near Field Communication)
- PrintLinkAPI
