April 1, 2025By Jay Benjamin
The Heart Beneath the Mask Darth Vader. The fallen Jedi, the masked menace, more machine than man. His iconic black armor and labored breathing are symbols of his tragic fall and fearsome power. But there’s a moment in Revenge of the Sith where Anakin Skywalker’s heart stops: the helmet clamps shut, a final organic beat
December 12, 2014By Jay Benjamin
Client: TriadPrint Project Overview: In 2015, as Near Field Communication (NFC) technology was gaining traction in smartphones, I undertook a project to create the first NFC-enabled vehicle wrap. This project, executed for TriadPrint, involved designing and installing a custom, all-matte vinyl wrap on a Honda Element, with embedded NFC touchpoints. When tapped with a compatible
October 22, 2014By Jay Benjamin
Project Overview: This project involved developing the core brand identity and packaging for Solarogen, a line of colorants and water conditioners for ponds, lakes, and water features, produced by Standard Colors, a global leader in pigment and dye manufacturing. The work encompassed logo design, packaging design, and tagline creation, establishing a cohesive and visually appealing
October 19, 2014By Jay Benjamin
Client: Cap’s UrbanwearRaleigh, NC & Greensboro, NC Project Overview: This project encompassed a complete brand overhaul for Cap’s, a clothing retailer, transforming it from a traditional “Clothier” to a forward-thinking “Urbanwear” destination. The project involved two distinct logo designs (the second significantly improving upon the first), a strategic name change, and the implementation of the